O Love, Dione’s daughter, please, don’t tear me down. Why are you so ravenous for every kind of evil–fierce desires, deceptions, deadly potions? You would be the god that brings most pleasure to mankind, I must admit–if only you were temperate! –Euripides, Helen, lines 1165-1175 (excerpted; trans. Diane Arnson Svarlien)
But then for many it’s precisely the intemperate that seems to offer the most intense pleasure.